Marvel is teaming up with LEGO to release minifigures and models. Up first? Toys for Marvel’s The Avengers.

Full details about what minifigures come with each LEGO Avengers set on Marvel.com.

Love this fan-made gif from the Avengers Super Bowl commercial.

via zgulliksen

Top: Marvel Minimates Avengers movie/Wave 45 from Diamond Select Toys

Bottom: Marvel Minimates Avengers movie wave exclusively at Toys R Us

We just world premiered that Hulk Minimate as well as the TRU assortment.

My favorites are Hulk and Loki. Which are your favorites?

Incredible Hulk Marvel Select Avengers figure from Diamond Select Toys.

We’re announcing new Avengers toys right now in a Marvel liveblog!

Very excited to finally be able to talk about FURY’S BIG WEEK, the prelude comic to Marvel’s The Avengers movie. AND, the first issue will be available for free on Super Bowl Sunday, with the other 7 issues being only 99 cents each. I also met the writer, Eric Pearson, while at Marvel Studios this week. Rad dude. That kid’s going places! Full details via Marvel.com:

Marvel’s The Avengers Prelude Debuts For FREE On Sunday

Lead-In To Hotly Anticipated Blockbuster Film Available on Marvel Comics app

Get your first look at the events leading up the biggest movie of the year—Marvel’s The Avengers—this Sunday in Marvel’s The Avengers Prelude: Fury’s Big Week #1 (of 8), free on the Marvel Comics app! That’s right—not only is Marvel giving you the first look at new footage from The Avengers in a special commercial during the big game, but the Marvel Comics app will feature the first issue of this action packed series for FREE! Subsequent issues of Marvel’s The Avengers Prelude: Fury’s Big Week will arrive every Tuesday beginning February 14^th for 99 cents per issue.

“We’ve worked hand-in-hand with Marvel Studios to create an exciting story set in the Marvel Cinematic Universe that sets the stage perfectly for the most anticipated film of the summer,” said Axel Alonso, Marvel Editor in Chief. “Now, for the first time. you’ll find out just what happened to some of Earth’s Mightiest Heroes on the road to Marvel’s The Avengers.”

What is the Avengers Initiative? And what are the secrets of S.H.I.E.L.D. Director Nick Fury? The answers arrive in Marvel’s The Avengers Prelude: Fury’s Big Week and the first issue is free this Sunday only on the Marvel Comics app!

Want to know more about Marvel Studios The Avengers blockbuster film? Follow us on Twitter at @Avengers and tweet with hashtag #Avengers! And then “like” us on Facebook at facebook.com/avengers for access to more exclusive Avengers content! Check out http://avengers.marvel.com for more news on the biggest film of 2012!

MARVEL’S THE AVENGERS PRELUDE: FURY’S BIG WEEK #1 (of 8)
Story by Chris Yost & Eric Pearson
Written by Eric Pearson
Art by Luke Ross
Rated T+ 
FREE ON MARVEL COMICS APP

First look at Hasbro’s upcoming action figures for Marvel’s The Avengers film. I want a dozen Loki toys.

Much more info about the toys here.

Photos by Ed McGowan